Author: Rod Sheaff
Edition:
Binding: Hardcover
ISBN: 033515428X
Category: Medical
Edition:
Binding: Hardcover
ISBN: 033515428X
Category: Medical
Marketing for Health Services: A Framework for Communications, Evaluation and Total Quality Management
Recent government reforms of the National Health Service have focused attention on the concept of the NHS as a business operating through "internal markets" leading the NHS to adopt business and commercial practices - including marketing. Download Marketing for Health Services medical books for free.
This book introduces the principles of marketing in the NHS, explaining the differences and similarities between NHS and orthodox commercial marketing. Whilst NHS marketing does provide a means for "selling" NHS services to consumers, the book shows that it involves much more, explaining how accreditation, clinical audit, communications, insectoral planning, health promotion and quality assurance can be developed and co-ordinated through NHS marketing activity. The book relates all these activities to service Get Marketing for Health Services our bestseller medical books.
Marketing for Health Services Download
This book introduces the principles of marketing in the NHS, explaining the differences and similarities between NHS and orthodox commercial marketing The book relates all these activities to service
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