Author: Sheaff
Edition:
Binding: Paperback
ISBN: 0335199666
Category: Medical
Edition:
Binding: Paperback
ISBN: 0335199666
Category: Medical
Responsive Healthcare: Marketing for a Public Service (Health Services Management)
How should marketing be carried out by publicly-funded health services? How must conventional marketing techniques be altered for this purpose? What lessons can be drawn from practical attempts to market healthcare to date? This comprehensive book covers all main aspects of marketing and describes how conventional marketing methods can be adapted for use in healthcare and publicly-funded systems responsible for health promotion and health service planning. Download Responsive Healthcare medical books for free.
Written for busy health service managers and clinical professionals, the book shows how successful marketing can be put into practice. The material is organized according to the different type of marketing task found in health systems: healthcare purchasing, health promotion, public hospital Get Responsive Healthcare our bestseller medical books.
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The material is organized according to the different type of marketing task found in health systems: healthcare purchasing, health promotion, public hospital
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