Selling Sickness

Author: Ray Moynihan
Edition: 1
Binding: Hardcover
ISBN: 1560256974
Category: Medical

Selling Sickness: How the World's Biggest Pharmaceutical Companies are Turning Us All into Patients

Thirty years ago, the head of the drug company Merck made some remarkably candid comments about his distress that his company's market was limited to sick people. Download Selling Sickness medical books for free.
Suggesting he would like Merck to be more like the maker of Wrigley's chewing gum, the CEO said it had long been his dream to make drugs for healthy people, to "sell to everyone." That dream now drives the marketing machinery of the most profitable industry on earth. From award-winning Ray Moynihan,-one of the world's top medical journalists-Selling Sickness reveals how widening the boundaries of illness and lowering the threshold for treatments is creating millions of new patients and billions in new profits. This in turn is driving up personal drug bills and threatening to b Get Selling Sickness our bestseller medical books.

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This in turn is driving up personal drug bills and threatening to b

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