Social Marketing and Social Change Download

Author: R. Craig Lefebvre
Edition: 1
Binding: Paperback
ISBN: 0470936843
Category: Medical

Social Marketing and Social Change: Strategies and Tools For Improving Health, Well-Being, and the Environment

How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Download Social Marketing and Social Change medical books for free.
Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society's most vexing problems. The result is a people-centered approach that relies on insight and empathy as much as on data for the inspiration, design and management of programs that strive for changes for good. This text is ideal for students and professionals in health, nonprofit, business, social services, and other areas.

"This is it -- the comprehensive, brainy road map for tackling wi Get Social Marketing and Social Change our bestseller medical books.

Social Marketing and Social Change Download

"This is it -- the comprehensive, brainy road map for tackling wi

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